Hoosier Lottery continually runs social campaigns throughout the year.
Yahtzee: We were tasked to come up with a social campaign to introduce their new Yahtzee scratch-off! We created a social campaign along with some digital banners and a social video.
Gift Responsibly: Every year around the holidays, Hoosier Lottery runs a "Gift Responsibly" campaign to entice customers to give scratch-offs as gifts. Responsibly, of course!
Agency: Laughlin Constable
Creative Director: Chris Ebel