Hoosier Lottery

The ask for the new Hoosier Lottery update was to make Hoosiers feel like the lottery is for them. Hoosiers are kind, modest, and true midwesterners. To bring that feeling to life, we presented multiple concepts and landed on This is How We Play. This gave the people of Indiana an opportunity to share what the lottery means to them. People shared their family traditions, why they play, and what they would do if they won. We really brought the Hoosier mentality to life.

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To see the full final project, head to hoosierlottery.com.

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Agency: Laughlin Constable

Creative Director: Chris Ebel