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I’m Sheila, a Senior Product Designer crafting intuitive digital products, web apps, and design systems.

My favorite kind of project is the messy one. I take confusing user problems and tangled workflows, clear out the chaos, and design clean, intuitive tools that just make sense.

Resume

the 9-5

UI card displaying energy consumption data on a light fabric background

  • ZS Associates | Enterprise Design System & Product Design

  • Senior UI/Product Designer

  • The Problem

  • Fragmented UI patterns and accessibility gaps across legacy data tables caused high error rates and slowed down engineering delivery.

  • The Solution

  • The Solution: Redesigned the core Incentive Compensation processing workflow and standardized WCAG-compliant components across enterprise squads.

  • The Impact

  • The Solution: Redesigned the core Incentive Compensation processing workflow and standardized WCAG-compliant components across enterprise squads.

Explore Case Study

UI card displaying energy consumption data on a light fabric background

  • Northwestern Medicine | Patient Portal & Care Access

  • Lead UI Designer / Art Director

  • The Problem

  • Fragmented provider search and complex clinical scheduling pathways caused high patient drop-off and overloaded call centers.

  • The Solution

  • Redesigned the end-to-end appointment booking flow and modernized the mobile patient experience with accessible, high-contrast touch patterns.

  • The Impact

  • Streamlined digital self-scheduling across key clinical specialties, reducing booking friction and simplifying patient care access on mobile.

Explore Case Study

See Live

  • Hoosier Lottery | Digital Loyalty & Interactive Experiences

  • Lead UI Designer / Art Director

UI card displaying energy consumption data on a light fabric background

  • The Problem

  • Disjointed user journeys between physical retail scratch tickets and digital touchpoints led to low account registrations and dropped player engagement.

  • The Solution

  • Designed an omnichannel loyalty experience connecting in-store ticket scanning to mobile rewards, interactive digital games, and automated second-chance entry flows.

  • The Impact

  • Boosted digital player retention and daily active engagement while standardizing reusable promotional UI patterns across web and mobile campaigns.

Explore Case Study

See Live

  • Epsilon | PeopleCloud Platform

  • Senior UI/Product Designer

UI card displaying energy consumption data on a light fabric background

  • The Problem

  • High-volume campaign orchestration suffered from multi-step friction and a lack of clear audit trails for enterprise compliance.

  • The Solution

  • Redesigned complex audience segmentation flows and built real-time activity logging into a unified, multi-tenant UI framework.

  • The Impact

  • Reduced setup time for personalized marketing workflows and established reusable data-table patterns across enterprise squads.

Explore Case Study

Where I add value

Icon of a pie chart

Clarity drives action

Untangling complex workflows. Turning messy, dense tools into clear, effortless experiences that people actually enjoy using and stick with.

​

More than skin-deep. Designing solid frameworks and clear navigation from the ground up, so products can grow without breaking down.

Icon of an abstract globe

Sustainability is a systems problem

Helping teams move faster. Building shared, accessible component libraries that get design and engineering on the same page.

​

No more reinventing the wheel. Creating clear guides and reusable standards so teams can stop fixing the same UI problems twice and focus on high-impact work.

Icon of an arrow pointing up right

Progress over perfection

Keeping humans in control. Designing practical, easy-to-trust interfaces for automation and AI features, with clear guardrails for when things go off track.

​

Practical innovation. Focusing on real customer needs rather than hype, crafting tools that feel helpful, transparent, and simple to use.

Vision & Spec Work

Designing without limits. A space to pressure-test new interface ideas, workflows, and speculative features.

Add alt text here

Sheldrick Wildlife Trust Volunteer Portal

Product Design

·

Booking Flow

Explore Case Study

Add alt text here

Async Messaging Platform

Product Design

·

Systems

Explore Case Study

Add alt text here

Designing an Artist-First Music Analytics Hub

Product Design

·

Systems

Explore Case Study

Add alt text here

Verdant & Vessel: Direct-to-Consumer Plant & Ceramic Shop

Product Design

·

Design Systems

Explore Case Study

Professional Work

Personal Work

About

Resume

Contact

I’m Sheila, a Senior Product Designer crafting intuitive digital products, web apps, and design systems.

My favorite kind of project is the messy one. I take confusing user problems and tangled workflows, clear out the chaos, and design clean, intuitive tools that just make sense.

Resume

the 9-5

Designing scalable systems, complex enterprise software, and intuitive tools that drive business impact.

UI card displaying energy consumption data on a light fabric background

  • ZS Associates | Enterprise Design System & Product Design

  • Senior UI/Product Designer

  • The Problem

  • Fragmented UI patterns and accessibility gaps across legacy data tables caused high error rates and slowed down engineering delivery.

  • The Solution

  • The Solution: Redesigned the core Incentive Compensation processing workflow and standardized WCAG-compliant components across enterprise squads.

  • The Impact

  • The Solution: Redesigned the core Incentive Compensation processing workflow and standardized WCAG-compliant components across enterprise squads.

Explore Case Study

UI card displaying energy consumption data on a light fabric background

  • Northwestern Medicine | Patient Portal & Care Access

  • Lead UI Designer / Art Director

  • The Problem

  • Fragmented provider search and complex clinical scheduling pathways caused high patient drop-off and overloaded call centers.

  • The Solution

  • Redesigned the end-to-end appointment booking flow and modernized the mobile patient experience with accessible, high-contrast touch patterns.

  • The Impact

  • Streamlined digital self-scheduling across key clinical specialties, reducing booking friction and simplifying patient care access on mobile.

Explore Case Study

See Live

  • Hoosier Lottery | Digital Loyalty & Interactive Experiences

  • Lead UI Designer / Art Director

UI card displaying energy consumption data on a light fabric background

  • The Problem

  • Disjointed user journeys between physical retail scratch tickets and digital touchpoints led to low account registrations and dropped player engagement.

  • The Solution

  • Designed an omnichannel loyalty experience connecting in-store ticket scanning to mobile rewards, interactive digital games, and automated second-chance entry flows.

  • The Impact

  • Boosted digital player retention and daily active engagement while standardizing reusable promotional UI patterns across web and mobile campaigns.

Explore Case Study

See Live

  • Epsilon | PeopleCloud Platform

  • Senior UI/Product Designer

UI card displaying energy consumption data on a light fabric background

  • The Problem

  • High-volume campaign orchestration suffered from multi-step friction and a lack of clear audit trails for enterprise compliance.

  • The Solution

  • Redesigned complex audience segmentation flows and built real-time activity logging into a unified, multi-tenant UI framework.

  • The Impact

  • Reduced setup time for personalized marketing workflows and established reusable data-table patterns across enterprise squads.

Explore Case Study

Where I add value

Icon of a pie chart

Clarity drives action

Untangling complex workflows. Turning messy, dense tools into clear, effortless experiences that people actually enjoy using and stick with.

​

More than skin-deep. Designing solid frameworks and clear navigation from the ground up, so products can grow without breaking down.

Icon of an abstract globe

Sustainability is a systems problem

Helping teams move faster. Building shared, accessible component libraries that get design and engineering on the same page.

​

No more reinventing the wheel. Creating clear guides and reusable standards so teams can stop fixing the same UI problems twice and focus on high-impact work.

Icon of an arrow pointing up right

Progress over perfection

Keeping humans in control. Designing practical, easy-to-trust interfaces for automation and AI features, with clear guardrails for when things go off track.

​

Practical innovation. Focusing on real customer needs rather than hype, crafting tools that feel helpful, transparent, and simple to use.

Vision & Spec Work

Designing without limits. A space to pressure-test new interface ideas, workflows, and speculative features.

Add alt text here

Sheldrick Wildlife Trust Volunteer Portal

Product Design

·

Booking Flow

·

SPEC Work

A speculative redesign of the volunteer booking experience, crafted to streamline visitor reservations and spotlight elephant rescue efforts.

Explore Case Study

Add alt text here

Async Messaging Platform

Product Design

·

Systems

·

SPEC Work

Designing a developer-first communication tool that turns conversations into actionable tasks, design tokens, and tracked sprint work.

Explore Case Study

Add alt text here

Designing an Artist-First Music Analytics Hub

Product Design

·

Systems

·

SPEC Work

Designing a dashboard for independent artists to track real-time release performance, listener growth, and track engagement at a glance.

Explore Case Study

Add alt text here

Verdant & Vessel: Direct-to-Consumer Plant & Ceramic Shop

Product Design

·

Design Systems

·

SPEC Work

Designing an intuitive e-commerce experience for houseplant lovers, pairing interactive 360° product views, sizing guides, and tailored care tips to make plant shopping feel effortless.

Explore Case Study

I’m Sheila, a Senior Product Designer crafting intuitive digital products, web apps, and design systems.

From deep workflow architecture to polished interfaces, I turn complex ideas into clear, accessible digital experiences.

Resume

the 9-5

Designing scalable systems, complex enterprise software, and intuitive tools that drive business impact.

UI card displaying energy consumption data on a light fabric background

  • ZS Associates | Enterprise Design System & Product Design

  • Senior UI/Product Designer

  • The Problem

  • Fragmented UI patterns and accessibility gaps across legacy data tables caused high error rates and slowed down engineering delivery.

  • The Solution

  • Redesigned the core Incentive Compensation processing workflow and standardized WCAG-compliant components across enterprise squads.

  • The Impact

  • Scaled a unified component library across multiple teams, cutting UI inconsistencies and making complex data tables fully keyboard- and screen-reader accessible.

Explore Case Study

UI card displaying energy consumption data on a light fabric background

  • Northwestern Medicine | Patient Portal & Care Access

  • Lead UI Designer / Art Director

  • The Problem

  • Fragmented provider search and complex clinical scheduling pathways caused high patient drop-off and overloaded call centers.

  • The Solution

  • Redesigned the end-to-end appointment booking flow and modernized the mobile patient experience with accessible, high-contrast touch patterns.

  • The Impact

  • Streamlined digital self-scheduling across key clinical specialties, reducing booking friction and simplifying patient care access on mobile.

Explore Case Study

See Live

  • Hoosier Lottery | Digital Loyalty & Interactive Experiences

  • Lead UI Designer / Art Director

UI card displaying energy consumption data on a light fabric background

  • The Problem

  • Disjointed user journeys between physical retail scratch tickets and digital touchpoints led to low account registrations and dropped player engagement.

  • The Solution

  • Designed an omnichannel loyalty experience connecting in-store ticket scanning to mobile rewards, interactive digital games, and automated second-chance entry flows.

  • The Impact

  • Boosted digital player retention and daily active engagement while standardizing reusable promotional UI patterns across web and mobile campaigns.

Explore Case Study

See Live

  • Epsilon | PeopleCloud Platform

  • Senior UI/Product Designer

UI card displaying energy consumption data on a light fabric background

  • The Problem

  • High-volume campaign orchestration suffered from multi-step friction and a lack of clear audit trails for enterprise compliance.

  • The Solution

  • Redesigned complex audience segmentation flows and built real-time activity logging into a unified, multi-tenant UI framework.

  • The Impact

  • Reduced setup time for personalized marketing workflows and established reusable data-table patterns across enterprise squads.

Explore Case Study

Where I add value

Icon of a pie chart

01: Product & UX/UI

Untangling complex workflows. Turning messy, dense tools into clear, effortless experiences that people actually enjoy using and stick with.

​

More than skin-deep. Designing solid frameworks and clear navigation from the ground up, so products can grow without breaking down.

Icon of an abstract globe

02: Design Systems & Ops

Helping teams move faster. Building shared, accessible component libraries that get design and engineering on the same page.

​

No more reinventing the wheel. Creating clear guides and reusable standards so teams can stop fixing the same UI problems twice and focus on high-impact work.

Icon of an arrow pointing up right

03: AI & Emerging Tech

Keeping humans in control. Designing practical, easy-to-trust interfaces for automation and AI features, with clear guardrails for when things go off track.

​

Practical innovation. Focusing on real customer needs rather than hype, crafting tools that feel helpful, transparent, and simple to use.

Vision & Spec Work

Designing without limits. A space to pressure-test new interface ideas, workflows, and speculative features.

Add alt text here

Sheldrick Wildlife Trust Volunteer Portal

Product Design

·

Booking Flow

·

SPEC Work

A speculative redesign of the volunteer booking experience, crafted to streamline visitor reservations and spotlight elephant rescue efforts.

Explore Case Study

Add alt text here

Async Messaging Platform

Product Design

·

Systems

·

SPEC Work

Designing a developer-first communication tool that turns conversations into actionable tasks, design tokens, and tracked sprint work.

Explore Case Study

Add alt text here

Designing an Artist-First Music Analytics Hub

Product Design

·

Systems

·

SPEC Work

Designing a dashboard for independent artists to track real-time release performance, listener growth, and track engagement at a glance.

Explore Case Study

Add alt text here

Verdant & Vessel: Direct-to-Consumer Plant & Ceramic Shop

Product Design

·

Design Systems

·

SPEC Work

Designing an intuitive e-commerce experience for houseplant lovers, pairing interactive 360° product views, sizing guides, and tailored care tips to make plant shopping feel effortless.

Explore Case Study