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my name is sheila and i’m a product designer in chicago

My favorite kind of project is the messy one. I take confusing user problems and tangled workflows, clear out the chaos, and design clean, intuitive tools that just make sense.

Professional Work

Personal Work

the 9-5

Designing scalable systems, complex enterprise software, and intuitive tools that drive business impact.

UI card displaying energy consumption data on a light fabric background

  • ZS Associates

  • A global healthcare consultancy building enterprise SaaS and AI solutions to simplify complex commercial data.

  • Accessibility

    002

  • Auditing & standardizing WCAG compliance across core enterprise data patterns

  • Systems Scale

    002

  • Aligning engineering and product squads around unified, production-ready components

Explore Case Study

UI card displaying energy consumption data on a light fabric background

  • Northwestern Medicine

  • Chicago’s leading academic health system, connecting patients with world-class care and digital resources.

  • Care Access

    002

  • Redesigning provider search and appointment booking flows to reduce patient drop-off

  • Mobile UX

    002

  • Modernizing the mobile patient portal with high-contrast, accessible touch targets

  • Clinical IA

    002

  • Restructuring complex care pathways into clear, actionable health journeys

Explore Case Study

See Live

UI card displaying energy consumption data on a light fabric background

  • Hoosier Lottery

  • Indiana's state lottery, bridging retail scratch-offs and draw games with high-volume digital loyalty experiences

  • Player Engagement

    002

  • Designing responsive web campaigns, loyalty portals, and interactive mini-games to boost retention

  • Omnichannel UX

    002

  • Connecting physical retail ticket scanning directly with mobile rewards and second-chance promotions

  • Design Systems

    003

  • Standardizing promotional UI frameworks and digital brand assets across multi-channel campaigns

Explore Case Study

See Live

UI card displaying energy consumption data on a light fabric background

  • Epsilon

  • A global data-driven marketing platform powering personalized campaigns and identity resolution at scale.

  • Workflow Optimization

    002

  • Reducing friction and setup time in high-volume campaign orchestration

  • Enterprise Visibility

    002

  • Architecting real-time audit logs and activity histories for compliance

  • System Efficiency

    002

  • stablishing reusable UI standards across multi-tenant marketing workflows

Explore Case Study

how i work

Icon of a pie chart

Clarity drives action

Taming complex architecture. I transform intricate, data-heavy interfaces into clean, modern experiences. My focus is on the logic beneath the surface, ensuring complex products feel intuitive.Beyond the visuals. I don't just polish the interface; I rebuild the framework so the user experience is scalable, consistent, and easy to navigate.

​

Icon of an abstract globe

Sustainability is a systems problem

Operational excellence. I build design systems that empower cross-functional teams to ship faster with fewer errors.Eliminating guesswork. By developing scalable, well-documented component libraries, I bridge the gap between design and engineering. Teams can stop solving the same utility problems twice and focus on high-impact work.

​

Icon of an arrow pointing up right

Progress over perfection

Designing for autonomy. Navigating today's tech landscape means looking past static interfaces to architect intelligent, agentic workflows. I focus on building the frameworks required for complex human-AI collaboration.Built for evolution. True strategic design is about identifying tomorrow's scaling hurdles. I design flexible product ecosystems and trust patterns that are built to adapt, scale, and seamlessly integrate AI capabilities.

​

After Hours

Explorations in interaction design, emerging tech patterns, and zero-to-one concepts.

Add alt text here

Sheldrick Wildlife Trust Volunteer Portal

Product Design

·

Booking Flow

Explore Case Study

Add alt text here

Creating a SPEC Async Messaging Platform

Product Design

·

Systems

Explore Case Study

Add alt text here

Designing an Artist-First Music Analytics Hub

Product Design

·

Systems

Explore Case Study

Add alt text here

Verdant & Vessel: Direct-to-Consumer Plant & Ceramic Shop

Product Design

·

Design Systems

Explore Case Study

Professional Work

Personal Work

About

Resume

Contact

my name is sheila and i’m a product designer in chicago

My favorite kind of project is the messy one. I take confusing user problems and tangled workflows, clear out the chaos, and design clean, intuitive tools that just make sense.

Professional Work

Personal Work

the 9-5

Designing scalable systems, complex enterprise software, and intuitive tools that drive business impact.

UI card displaying energy consumption data on a light fabric background

  • ZS Associates

  • A global healthcare consultancy building enterprise SaaS and AI solutions to simplify complex commercial data.

  • Accessibility

    002

  • Auditing & standardizing WCAG compliance across core enterprise data patterns

  • Systems Scale

    002

  • Aligning engineering and product squads around unified, production-ready components

Explore Case Study

UI card displaying energy consumption data on a light fabric background

  • Northwestern Medicine

  • Chicago’s leading academic health system, connecting patients with world-class care and digital resources.

  • Care Access

    002

  • Redesigning provider search and appointment booking flows to reduce patient drop-off

  • Mobile UX

    002

  • Modernizing the mobile patient portal with high-contrast, accessible touch targets

  • Clinical IA

    002

  • Restructuring complex care pathways into clear, actionable health journeys

Explore Case Study

See Live

UI card displaying energy consumption data on a light fabric background

  • Hoosier Lottery

  • Indiana's state lottery, bridging retail scratch-offs and draw games with high-volume digital loyalty experiences

  • Player Engagement

    002

  • Designing responsive web campaigns, loyalty portals, and interactive mini-games to boost retention

  • Omnichannel UX

    002

  • Connecting physical retail ticket scanning directly with mobile rewards and second-chance promotions

  • Design Systems

    003

  • Standardizing promotional UI frameworks and digital brand assets across multi-channel campaigns

Explore Case Study

See Live

UI card displaying energy consumption data on a light fabric background

  • Epsilon

  • A global data-driven marketing platform powering personalized campaigns and identity resolution at scale.

  • Workflow Optimization

    002

  • Reducing friction and setup time in high-volume campaign orchestration

  • Enterprise Visibility

    002

  • Architecting real-time audit logs and activity histories for compliance

  • System Efficiency

    002

  • stablishing reusable UI standards across multi-tenant marketing workflows

Explore Case Study

how i work

Icon of a pie chart

Clarity drives action

Taming complex architecture. I transform intricate, data-heavy interfaces into clean, modern experiences. My focus is on the logic beneath the surface, ensuring complex products feel intuitive.Beyond the visuals. I don't just polish the interface; I rebuild the framework so the user experience is scalable, consistent, and easy to navigate.

​

Icon of an abstract globe

Sustainability is a systems problem

Operational excellence. I build design systems that empower cross-functional teams to ship faster with fewer errors.Eliminating guesswork. By developing scalable, well-documented component libraries, I bridge the gap between design and engineering. Teams can stop solving the same utility problems twice and focus on high-impact work.

​

Icon of an arrow pointing up right

Progress over perfection

Designing for autonomy. Navigating today's tech landscape means looking past static interfaces to architect intelligent, agentic workflows. I focus on building the frameworks required for complex human-AI collaboration.Built for evolution. True strategic design is about identifying tomorrow's scaling hurdles. I design flexible product ecosystems and trust patterns that are built to adapt, scale, and seamlessly integrate AI capabilities.

​

After Hours

Explorations in interaction design, emerging tech patterns, and zero-to-one concepts.

Add alt text here

Sheldrick Wildlife Trust Volunteer Portal

Product Design

·

Booking Flow

·

SPEC Work

A speculative redesign of the volunteer booking experience, crafted to streamline visitor reservations and spotlight elephant rescue efforts.

Explore Case Study

Add alt text here

Creating a SPEC Async Messaging Platform

Product Design

·

Systems

·

SPEC Work

Designing a developer-first communication tool that turns conversations into actionable tasks, design tokens, and tracked sprint work.

Explore Case Study

Add alt text here

Designing an Artist-First Music Analytics Hub

Product Design

·

Systems

·

SPEC Work

Designing a dashboard for independent artists to track real-time release performance, listener growth, and track engagement at a glance.

Explore Case Study

Add alt text here

Verdant & Vessel: Direct-to-Consumer Plant & Ceramic Shop

Product Design

·

Design Systems

·

SPEC Work

Designing an intuitive e-commerce experience for houseplant lovers, pairing interactive 360° product views, sizing guides, and tailored care tips to make plant shopping feel effortless.

Explore Case Study

my name is sheila and i’m a product designer in chicago

My favorite kind of project is the messy one. I take confusing user problems and tangled workflows,

clear out the chaos, and design clean, intuitive tools that just make sense.

Professional Work

Personal Work

the 9-5

Designing scalable systems, complex enterprise software, and intuitive tools that drive business impact.

UI card displaying energy consumption data on a light fabric background

  • ZS Associates

  • A global healthcare consultancy building enterprise SaaS and AI solutions to simplify complex commercial data.

  • Accessibility

    001

  • Auditing & standardizing WCAG compliance across core enterprise data patterns

  • Systems Scale

    002

  • Aligning engineering and product squads around unified, production-ready components

Explore Case Study

UI card displaying energy consumption data on a light fabric background

  • Northwestern Medicine

  • Chicago’s leading academic health system, connecting patients with world-class care and digital resources.

  • Care Access

    001

  • Redesigning provider search and appointment booking flows to reduce patient drop-off

  • Mobile UX

    002

  • Modernizing the mobile patient portal with high-contrast, accessible touch targets

  • Clinical IA

    002

  • Restructuring complex care pathways into clear, actionable health journeys

Explore Case Study

See Live

UI card displaying energy consumption data on a light fabric background

  • Hoosier Lottery

  • Indiana's state lottery, bridging retail scratch-offs and draw games with high-volume digital loyalty experiences

  • Player Engagement

    001

  • Designing responsive web campaigns, loyalty portals, and interactive mini-games to boost retention

  • Omnichannel UX

    002

  • Connecting physical retail ticket scanning directly with mobile rewards and second-chance promotions

  • Design Systems

    003

  • Standardizing promotional UI frameworks and digital brand assets across multi-channel campaigns

Explore Case Study

See Live

UI card displaying energy consumption data on a light fabric background

  • Epsilon

  • A global data-driven marketing platform powering personalized campaigns and identity resolution at scale.

  • Workflow Optimization

    001

  • Reducing friction and setup time in high-volume campaign orchestration

  • Enterprise Visibility

    002

  • Architecting real-time audit logs and activity histories for compliance

  • System Efficiency

    002

  • stablishing reusable UI standards across multi-tenant marketing workflows

Explore Case Study

how i work

Icon of a pie chart

01: Product & UX/UI

Taming complex architecture. I transform intricate, data-heavy interfaces into clean, modern experiences. My focus is on the logic beneath the surface, ensuring complex products feel intuitive.Beyond the visuals. I don't just polish the interface; I rebuild the framework so the user experience is scalable, consistent, and easy to navigate.

​

Icon of an abstract globe

02: Systems

Operational excellence. I build design systems that empower cross-functional teams to ship faster with fewer errors.Eliminating guesswork. By developing scalable, well-documented component libraries, I bridge the gap between design and engineering. Teams can stop solving the same utility problems twice and focus on high-impact work.

​

Icon of an arrow pointing up right

03: AI & The Future

Designing for autonomy. Navigating today's tech landscape means looking past static interfaces to architect intelligent, agentic workflows. I focus on building the frameworks required for complex human-AI collaboration.Built for evolution. True strategic design is about identifying tomorrow's scaling hurdles. I design flexible product ecosystems and trust patterns that are built to adapt, scale, and seamlessly integrate AI capabilities.

​

After Hours

Explorations in interaction design, emerging tech patterns, and zero-to-one concepts.

Add alt text here

Sheldrick Wildlife Trust Volunteer Portal

Product Design

·

Booking Flow

·

SPEC Work

A speculative redesign of the volunteer booking experience, crafted to streamline visitor reservations and spotlight elephant rescue efforts.

Explore Case Study

Add alt text here

Creating a SPEC Async Messaging Platform

Product Design

·

Systems

·

SPEC Work

Designing a developer-first communication tool that turns conversations into actionable tasks, design tokens, and tracked sprint work.

Explore Case Study

Add alt text here

Designing an Artist-First Music Analytics Hub

Product Design

·

Systems

·

SPEC Work

Designing a dashboard for independent artists to track real-time release performance, listener growth, and track engagement at a glance.

Explore Case Study

Add alt text here

Verdant & Vessel: Direct-to-Consumer Plant & Ceramic Shop

Product Design

·

Design Systems

·

SPEC Work

Designing an intuitive e-commerce experience for houseplant lovers, pairing interactive 360° product views, sizing guides, and tailored care tips to make plant shopping feel effortless.

Explore Case Study