my name is sheila and i’m a product designer in chicago

My favorite kind of project is the messy one. I take confusing user problems and tangled workflows, clear out the chaos, and design clean, intuitive tools that just make sense.

Professional Work

Personal Work

the 9-5

Solving complex product problems within corporate guidelines.

UI card displaying energy consumption data on a light fabric background

ZS Associates
A global healthcare consultancy building enterprise SaaS and AI solutions to simplify complex commercial data.

Accessibility
002
Embedding standardized accessibility guidelines across complex UI patterns

Enablement
002
Aligning cross-functional product and engineering teams around unified standards

Explore Case Study

Northwestern Medicine
Chicago’s leading academic health system, connecting patients with world-class care and digital resources.

Care Access
002
Streamlining doctor search and appointment scheduling

Digital Experience
002
Designing accessible, patient-first mobile interfaces

Information Design
002
Translating complex clinical care into clear digital guides

Explore Case Study

See Live

Hoosier Lottery
Indiana’s state lottery, delivering engaging digital tools and campaigns that support local public funds.

Engagement
002
Crafting interactive web campaigns and player loyalty tools

Omnichannel
002
Connecting in-store ticket play with mobile features

Brand Strategy
002
Modernizing promotional design systems statewide

Explore Case Study

See Live

Epsilon
A global data-driven marketing platform powering personalized campaigns and identity resolution at scale.

Workflows
002
Streamlining campaign planning and management tools

Visibility
002
Designing intuitive audit logs and activity trackers

Scalability
002
Standardizing enterprise UI across complex marketing pipelines

Explore Case Study

how i work

Clarity drives action

Taming complex architecture. I transform intricate, data-heavy interfaces into clean, modern experiences. My focus is on the logic beneath the surface, ensuring complex products feel intuitive.Beyond the visuals. I don't just polish the interface; I rebuild the framework so the user experience is scalable, consistent, and easy to navigate.

Sustainability is a systems problem

Operational excellence. I build design systems that empower cross-functional teams to ship faster with fewer errors.Eliminating guesswork. By developing scalable, well-documented component libraries, I bridge the gap between design and engineering. Teams can stop solving the same utility problems twice and focus on high-impact work.

Progress over perfection

Designing for autonomy. Navigating today's tech landscape means looking past static interfaces to architect intelligent, agentic workflows. I focus on building the frameworks required for complex human-AI collaboration.Built for evolution. True strategic design is about identifying tomorrow's scaling hurdles. I design flexible product ecosystems and trust patterns that are built to adapt, scale, and seamlessly integrate AI capabilities.

After Hours

What happens when you let a designer follow their heart.

Sheldrick Wildlife Trust Volunteer Portal

Product Design

·

Booking Flow

Explore Case Study

Creating a SPEC Async Messaging Platform

Product Design

·

Systems

Explore Case Study

Designing an Artist-First Music Analytics Hub

Product Design

·

Systems

Explore Case Study

my name is sheila and i’m a product designer in chicago

My favorite kind of project is the messy one. I take confusing user problems and tangled workflows, clear out the chaos, and design clean, intuitive tools that just make sense.

Professional Work

Personal Work

the 9-5

Solving complex product problems within corporate guidelines.

ZS Associates
A global healthcare consultancy building enterprise SaaS and AI solutions to simplify complex commercial data.

Accessibility
002
Embedding standardized accessibility guidelines across complex UI patterns

Enablement
002
Aligning cross-functional product and engineering teams around unified standards

Explore Case Study

Northwestern Medicine
Chicago’s leading academic health system, connecting patients with world-class care and digital resources.

Care Access
002
Streamlining doctor search and appointment scheduling

Digital Experience
002
Designing accessible, patient-first mobile interfaces

Information Design
002
Translating complex clinical care into clear digital guides

Explore Case Study

See Live

Hoosier Lottery
Indiana’s state lottery, delivering engaging digital tools and campaigns that support local public funds.

Engagement
002
Crafting interactive web campaigns and player loyalty tools

Omnichannel
002
Connecting in-store ticket play with mobile features

Brand Strategy
002
Modernizing promotional design systems statewide

Explore Case Study

See Live

Epsilon
A global data-driven marketing platform powering personalized campaigns and identity resolution at scale.

Workflows
002
Streamlining campaign planning and management tools

Visibility
002
Designing intuitive audit logs and activity trackers

Scalability
002
Standardizing enterprise UI across complex marketing pipelines

Explore Case Study

how i work

Clarity drives action

Taming complex architecture. I transform intricate, data-heavy interfaces into clean, modern experiences. My focus is on the logic beneath the surface, ensuring complex products feel intuitive.Beyond the visuals. I don't just polish the interface; I rebuild the framework so the user experience is scalable, consistent, and easy to navigate.

Sustainability is a systems problem

Operational excellence. I build design systems that empower cross-functional teams to ship faster with fewer errors.Eliminating guesswork. By developing scalable, well-documented component libraries, I bridge the gap between design and engineering. Teams can stop solving the same utility problems twice and focus on high-impact work.

Progress over perfection

Designing for autonomy. Navigating today's tech landscape means looking past static interfaces to architect intelligent, agentic workflows. I focus on building the frameworks required for complex human-AI collaboration.Built for evolution. True strategic design is about identifying tomorrow's scaling hurdles. I design flexible product ecosystems and trust patterns that are built to adapt, scale, and seamlessly integrate AI capabilities.

After Hours

What happens when you let a designer follow their heart.

Sheldrick Wildlife Trust Volunteer Portal

Product Design

·

Booking Flow

·

SPEC Work

A speculative redesign of the volunteer booking experience, crafted to streamline visitor reservations and spotlight elephant rescue efforts.

Explore Case Study

Creating a SPEC Async Messaging Platform

Product Design

·

Systems

·

SPEC Work

Designing a developer-first communication tool that turns conversations into actionable tasks, design tokens, and tracked sprint work.

Explore Case Study

Designing an Artist-First Music Analytics Hub

Product Design

·

Systems

·

SPEC Work

Designing a dashboard for independent artists to track real-time release performance, listener growth, and track engagement at a glance.

Explore Case Study

my name is sheila and i’m a product designer in chicago

My favorite kind of project is the messy one. I take confusing user problems and tangled workflows,

clear out the chaos, and design clean, intuitive tools that just make sense.

Professional Work

Personal Work

the 9-5

Solving complex product problems within corporate guidelines.

ZS Associates
A global healthcare consultancy building enterprise SaaS and AI solutions to simplify complex commercial data.

Accessibility
001
Embedding standardized accessibility guidelines across complex UI patterns

Enablement
002
Aligning cross-functional product and engineering teams around unified standards

Explore Case Study

Northwestern Medicine
Chicago’s leading academic health system, connecting patients with world-class care and digital resources.

Care Access
001
Streamlining doctor search and appointment scheduling

Digital Experience
002
Designing accessible, patient-first mobile interfaces

Information Design
002
Translating complex clinical care into clear digital guides

Explore Case Study

See Live

Hoosier Lottery
Indiana’s state lottery, delivering engaging digital tools and campaigns that support local public funds.

Engagement
001
Crafting interactive web campaigns and player loyalty tools

Omnichannel
002
Connecting in-store ticket play with mobile features

Brand Strategy
002
Modernizing promotional design systems statewide

Explore Case Study

See Live

Epsilon
A global data-driven marketing platform powering personalized campaigns and identity resolution at scale.

Workflows
001
Streamlining campaign planning and management tools

Visibility
002
Designing intuitive audit logs and activity trackers

Scalability
002
Standardizing enterprise UI across complex marketing pipelines

Explore Case Study

how i work

01: Product & UX/UI

Taming complex architecture. I transform intricate, data-heavy interfaces into clean, modern experiences. My focus is on the logic beneath the surface, ensuring complex products feel intuitive.Beyond the visuals. I don't just polish the interface; I rebuild the framework so the user experience is scalable, consistent, and easy to navigate.

02: Systems

Operational excellence. I build design systems that empower cross-functional teams to ship faster with fewer errors.Eliminating guesswork. By developing scalable, well-documented component libraries, I bridge the gap between design and engineering. Teams can stop solving the same utility problems twice and focus on high-impact work.

03: AI & The Future

Designing for autonomy. Navigating today's tech landscape means looking past static interfaces to architect intelligent, agentic workflows. I focus on building the frameworks required for complex human-AI collaboration.Built for evolution. True strategic design is about identifying tomorrow's scaling hurdles. I design flexible product ecosystems and trust patterns that are built to adapt, scale, and seamlessly integrate AI capabilities.

After Hours

What happens when you let a designer follow their heart.

Sheldrick Wildlife Trust Volunteer Portal

Product Design

·

Booking Flow

·

SPEC Work

A speculative redesign of the volunteer booking experience, crafted to streamline visitor reservations and spotlight elephant rescue efforts.

Explore Case Study

Creating a SPEC Async Messaging Platform

Product Design

·

Systems

·

SPEC Work

Designing a developer-first communication tool that turns conversations into actionable tasks, design tokens, and tracked sprint work.

Explore Case Study

Designing an Artist-First Music Analytics Hub

Product Design

·

Systems

·

SPEC Work

Designing a dashboard for independent artists to track real-time release performance, listener growth, and track engagement at a glance.

Explore Case Study

Verdant & Vessel: Direct-to-Consumer Plant & Ceramic Shop

Product Design

·

Systems

·

SPEC Work

Designing an intuitive e-commerce experience for houseplant lovers, pairing interactive 360° product views, sizing guides, and tailored care tips to make plant shopping feel effortless.

Explore Case Study

the 9-5

Solving complex product problems within corporate guidelines.

ZS Associates

Accessibility

Enablement

Northwestern Medicine

Care Access

Digital Experience

Information Design

Hoosier Lottery

Engagement

Omnichannel

Brand Strategy

Epsilon

Workflows

Visibility

Scalability

how i work

Clarity drives action

Sustainability is a systems problem

Progress over perfection

After Hours

What happens when you let a designer follow their heart.

the 9-5

Solving complex product problems within corporate guidelines.

ZS Associates

Accessibility

Enablement

Northwestern Medicine

Care Access

Digital Experience

Information Design

Hoosier Lottery

Engagement

Omnichannel

Brand Strategy

Epsilon

Workflows

Visibility

Scalability

how i work

Clarity drives action

Sustainability is a systems problem

Progress over perfection

After Hours

What happens when you let a designer follow their heart.

the 9-5

Solving complex product problems within corporate guidelines.

ZS Associates

Accessibility

Enablement

Northwestern Medicine

Care Access

Digital Experience

Information Design

Hoosier Lottery

Engagement

Omnichannel

Brand Strategy

Epsilon

Workflows

Visibility

Scalability

how i work

01: Product & UX/UI

02: Systems

03: AI & The Future

After Hours

What happens when you let a designer follow their heart.